Questions we'll ask

There are some great questions to ask yourself before contacting us. Because we probably will.
Here is the short list of topics to think of:

Your case

1. Who do you really compete with?
2. That's one of the most important questions you could ask yourself before approaching us (or anyone in online web dev/marketing).
3. How do they evolve and develop?
   What do you see as their strategy, their weak and strong points?
   Who is the number one?
4. What is your plan to become better (you have such, don't you)?

Make a long list, we really do want to know what race are we in.

Your market

1. What market are you really in?
2. Who are you aiming at - and why?
3. What is your ideal outcome, best win, dream result? Could you express it in numbers?
4. What are the most important target functions, features, benefits?
5. What is the size of your project? Target size? Why?
6. How much content do you think you really need?
7. What's the target geographically, socially?
   Who are your visitors?
   What is your most important feature or part of the site?
   What is the second most important one?
8. Why will your visitors suggest your site to their friends?

Your limits

1. Put simple it's time, money and quality. What's yours?
2. Any deadlines? Time constraints, milestones, expectations?
3. You do know your budget. You have split it into development, advertising, testing etc. categories. You have some XX% extra for risks and unexpected turns of events. Your budget reflects your priorities. Right?
4. What level of quality do you expect? How are you going to assure you'll get what you expect to? Who will test for quality and what metrics will they use?

Your goals

1. What exactly would you like to get and how many of it? Could you link it to quantifiable business goals: profits, turnarounds, clients, leads, requests, visitors, visibility, reputation etc.? Please do.
2. If it is all about the traffic, clients, orders, accounts, emails, advertising revenue - and you have set your target numbers (even if you don't have any idea on what to expect) - what would those be for 3 month / 12 month / 2 years perspective? Yes, that will make a table, and sure, it will make a growth prediction. Please?
3. We'll help you to make those realistic (or optimistic if you, like we, like to take it this way) if you need. Setting those target goals helps evaluate each group of actions - will it help reach the desired outcome or will it slower the movement towards it? We expect you to aim all your plans and actions towards achieving those goals, not some secondary ones. Right?
4. Oh, and if there are "secondary" goals, like pleasing some manager's ego, adding up to someone's self-actualization or even creating some cool meaningless reports, fueling some hypocrisy, banging out some false buzz - please let us know, will you?
5. Are you sure your budget proportions play nicely with your goals? Do you invest most in what matters most? Well, just in case.

To be the best (at something)

1. That's the very least we expect from you. We want and like to work with projects and people that aim to be no less than market segment leaders. It's more fun this way, no doubt. Are you?