Last minute SEO: ready to launch, what should we change?

You are getting your new website ready and the big date is right around the corner. What’s missing?

If you really care about your results - you should do your SEO before launch. Even if you have just a couple of days left - fixing problems before pages got indexed is much easier.

Problem: It once change is made - it is extremely hard to turn things in any other direction. You could lose rankings you had with your previous version of the site, lose potential traffic and customers.

Our solution: we will quickly analyze and prepare a report of hot-fix changes that have to be made, both to the content and to your technical side. You will see implications of each issue and the prognosed impact on your rankings and traffic.

Most frequent launch issues

Most frequent launch issues are:

You new site ignores the previous version. All (or most) gained rankings will be lost. Many links will point nowhere.

Your new site ignores SEO altogether. URL scheme changes, site architecture changes will basically mean a fresh start sometime later. Why re-do if you can do it right the first time?

Your new site is full of SEO bugs. From simple to complex - SEO bugs are technical issues that prevent your pages from getting good positions.

All above could be easily identified and most of them even fixed in time for the launch.

Updated: May 10, 2011
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