Webtrends Social Media - Code of Conduct
Webtrends History
Webtrends is a private company headquartered in Portland, Oregon, United States. It provides web analytics and other software solutions related to marketing intelligence.
The company was founded by W. Glen Boyd and Eli Shapira in 1993 and has been resold several times. Today Webtrends serves more than 10,000 large and small firms. More than 100 patents or pending patents bear the Webtrends name. And more are on the way.
Webtrends Code of Conduct
Web analytics company Webtrends provides social media guidelines to ensure that employees engage with others on social networks in a meaningful, respectful and responsible manner. These best practices apply whether interacting on behalf of the company or as an individual. Webtrends Code of Conduct is inspired by the social media guru, co-author of Groundswell, Charlene Li (Forrester).
Webtrends Code of Conduct
Webtrends Code of Conduct - Full text
PDF Version
Other Resources
- Blogging policy examples by Charlene Li
- News Organizations Implement New Social Media Ethics Policies case studies by Will Sullivan