Webtrends Social Media - Code of Conduct

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Webtrends History

Webtrends is a private company headquartered in Portland, Oregon, United States. It provides web analytics and other software solutions related to marketing intelligence.

The company was founded by W. Glen Boyd and Eli Shapira in 1993 and has been resold several times. Today Webtrends serves more than 10,000 large and small firms. More than 100 patents or pending patents bear the Webtrends name. And more are on the way.

Webtrends Code of Conduct

Web analytics company Webtrends provides social media guidelines to ensure that employees engage with others on social networks in a meaningful, respectful and responsible manner. These best practices apply whether interacting on behalf of the company or as an individual. Webtrends Code of Conduct is inspired by the social media guru, co-author of Groundswell, Charlene Li (Forrester).

Webtrends Code of Conduct

Webtrends Code of Conduct - Full text

In the spirit of best practices and partially inspired by Charlene Li/Forrester and Channel 9 – our social media code of conduct:

  • We will tell the truth. The whole truth and nothing but the truth.
  • We only delete comments that are spam, profanity, hate or infringe on copyrights. Offenders may be banned from commenting.
  • We will speak with our own voices, not glossy corporate speech.
  • We will correct any errors or omissions promptly, noting when we do.
  • If we disagree with other opinions, we will do so respectfully.
  • We will reply to comments, where appropriate, as promptly as possible.
  • We will link to references and source materials directly

Please also consider the following when engaging with other people online:

  • Try to add value. Provide worthwhile information and perspective. Webtrends is best represented by its people and what you publish may reflect on all of us.
  • Respect your audience. The right time to jump in to a conversation is when your contribution either solves a problem or relieves pain.
  • You are personally responsible for the content you publish on any form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy, as well as ours. Respect copyright, fair use and financial disclosure laws.
  • Identify yourself and your role at company when you discuss Webtrends or Webtrends-related matters. Make it clear that the views expressed are yours and do not necessarily represent the views of your employer. Know and follow our general business conduct guidelines.

Retrived from blogs.webtrends.com on March 7th 2011

PDF Version

Webtrends Social Media Code of Conduct - Full text: download PDF.

Other Resources

  • Blogging policy examples by Charlene Li
  • News Organizations Implement New Social Media Ethics Policies case studies by Will Sullivan
Updated: May 10, 2011
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    • American Advertising Federation - Advertising Ethics and Principles
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    • Search Engine Optimization - Code of Ethics
    • American Marketing Association - Statement of Ethics
    • Web Analyst's Code of Ethics
    • Word of Mouth Marketing Association - Code of Ethics
    • Global Information Assurance Certification - Code of Ethics
    • Webtrends - Social Media Code of Conduct
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