Business Marketing Association (BMA) Code of Ethics
BMA History
The Business Marketing Association (BMA) was founded in 1922 as the National Industrial Advertising Association. Name and scope changes (National Industrial Advertisers Association, Association of Industrial Advertisers, etc.) over the next several decades resulted in the formation of the Business/Professional Advertising Association in 1974.
In its current state The BMA, or Business Marketing Assocation, emerged in 1993 based on the realization that barriers had existed which precluded some key sectors of the business-to-business marketing communications field.
Today's Business Marketing Association, headquartered in Naperville IL, represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry.
BMA Code of Ethics
The BMA Code of Ethics sets forth the high standards of integrity expected of all marketing and communications professionals. Commitment to this Code of Ethics is a condition of membership in the BMA. The Code serves as a guide to ethical conduct in all aspects of professional practice, including marketing strategy and tactics, advertising, direct response, trade shows, corporate communications, and public relations. Each member of the Business Marketing Association agrees to abide by these principles of professional behavior.
