Ethics

We collect links to online marketing ethics related materials.

  • WOMMA Code of Ethics Code of Ethics and Standards of Conduct for the Word of Mouth Marketing Association
  • SEO Code of Ethics - Bruce Clay's Code of Ethics is a de-facto standard for SEO world.
  • American Marketing Association Statement of Ethics.
  • Business Marketing Association Code of Ethics
  • Web Analytics Association - Web Analyst's Code of Ethics
  • Direct Marketing Association - Guidelines for Ethical Business Practice (PDF 360 Kb).
  • American Advertising Federation - Advertising Ethics and Principles
  • Global Information Assurance Certification (GIAC) - Code of Ethics
  • Webtrends - Social Media Code of Conduct

Bonus track: US Army Soldier's Creed

Updated: February 14, 2011; 100%

Updated: May 10, 2011
  • Events
  • Ethics
    • American Advertising Federation - Advertising Ethics and Principles
    • Business Marketing Association - Code of Ethics
    • Search Engine Optimization - Code of Ethics
    • American Marketing Association - Statement of Ethics
    • Web Analyst's Code of Ethics
    • Word of Mouth Marketing Association - Code of Ethics
    • Global Information Assurance Certification - Code of Ethics
    • Webtrends - Social Media Code of Conduct
  • Standards

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Ethics

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